reading response

In chapters 4 through 6, Heskett delves more deeply into the three major disciplines of design: product, communication, and environment. I came across a lot of topics and ideas which I've never really thought about or been exposed to, which is always a good thing. for example, designers infusion of their own egos or aspirations into products above consumer's needs, the changing philosophies regarding offices and workspaces, and how to utilize them to maximize efficiency and creativity, etc. Even though I'm usually most interested in the industrial design field, I was captured by the chapter on environments more so in this case. I guess i've always had some lingering interest in buildings and spaces because my dad is an architect,  so considering all the different attempts by companies to reevaluate their work environments caught my attention. It also tied in to the video we watched in class about IDEO and they way that they operate when coming up with a new design, which is the kind of place I can only dream about working one day. Some of the material in these chapters was a little dry, but enjoyable and informative overall once again!