Reading Reflection 4

Chapters 7 and 8 seemed to deal with the subtle pervasiveness of design in everyday areas of our lives. How design is used to shape the identities of companies that consumers come in contact with daily, and how it directs interactions with one's environment. An idea that is recurring throughout the text is that of cultural preference, and how tendencies from nation to nation dictate what type of design is successful, and which designs can be marketed to a nearly universal population. The book's example about professional identities and makeovers gone awry was particularly relevant when looking back on BP's recent oil spill, a company the book mentioned in question of corporate identity. The chapters provided a lot of good examples, some which i was aware of, others not. It helped define the types of ways that design can be seen across a number of fields.